Carlos Cano
Fernández
SEO/GEO Lead • Tracking Engineer (GTM s2s) • Digital Product Owner
AI App Builder & Automation Specialist (Python • Claude Code • Antigravity)
Years of
Experience
About Me
Problem solver driven by data and product results
Senior specialist in Technical SEO, GEO (Generative Engine Optimization) and data-driven growth strategies. I combine advanced measurement expertise (GTM client-side and server-side, S2S events, pixel architecture), AI-powered tool development (Python, Claude Code, Google Antigravity) and real experience acting as a Product Owner in web, SaaS and mobile environments.
I build apps and automation workflows that improve digital marketing productivity (published on GitHub), design scalable data frameworks, implement advanced dashboards, and optimize content for both traditional search engines and modern LLMs (ChatGPT, Claude, Gemini, Perplexity).
My approach is consistently data-driven, with deep specialization in tracking, automation, technical SEO for complex platforms (web + app), and cross-functional team leadership.
Core Areas of Specialization
Deep expertise across technical, strategic, and product domains.
SEO & GEO / AEO
- Advanced technical SEO: log analysis, indexation, WPO and site architecture.
- Optimization for AI Overviews and generative search engines (ChatGPT, Gemini, Claude, Perplexity).
- GEO/AEO strategies for web products, mobile apps and marketplaces.
Tracking & Measurement Engineering
- Advanced implementation of GTM (client & server). Integration of pixels and S2S events (Meta, TikTok, Adjust, etc.).
- DataLayer architecture, naming conventions, debugging, QA and technical auditing.
AI-Powered Automation & App Development
- Development of SEO/Data tools in Python and other languages (GitHub).
- AI-assisted development using Claude Code, Google Antigravity and LLM agents.
- Automation workflows: ETLs, scrapers, reporting systems, dashboards, APIs and data validation.
Product Ownership & Growth
- Ownership of roadmap, backlog and functional definition for web/app features.
- Stakeholder management across marketing, tech, content and BI teams.
- Experimentation, KPI definition, scalable processes and data-driven decision-making.
Data & Dashboards
- Advanced dashboards (GA4, GSC, Looker Studio).
- Multi-source data integration (SEO, CRM, analytics, mobile attribution).
- Data processing, extraction and analysis for actionable insights.
Soft Skills
Core Skills
Brands that have trusted my strategic vision
Real Madrid
SPORTS & ENTERTAINMENT
Iberdrola
ENERGY & SUSTAINABILITY
William Hill
BETTING & ONLINE GAMING
Caser
INSURANCE & HEALTH
Parques Reunidos
LEISURE & ENTERTAINMENT
P&G
CONSUMER GOODS & RETAIL
Barceló Hotels
TOURISM & HOSPITALITY
Mahou
FOOD & BEVERAGES
Grupo Yoigo
TELECOMMUNICATIONS
Camper
FASHION & RETAIL
Tech Stack & Tools
A deep dive into the technologies and platforms I use to drive data-centric decisions and scalable product growth.
Tracking & Analytics
Data integrity and advanced measurement architectures.
SEO & Crawling
Technical SEO auditing and log analysis for maximum visibility.
AI & Automation
Leveraging LLMs and scripts for process automation.
Product / Project
Agile management and product lifecycle oversight.
Professional Journey
Head of SEO, GEO & Data Tracking
April 2022 - Present- Lead global SEO & GEO/AEO strategy for web and mobile apps.
- Own the full tracking architecture: GTM (client & server), S2S events, naming conventions and QA.
- Implement LLM visibility strategies (ChatGPT, Claude, Gemini, Perplexity).
- Build internal tools using Python + IA (Claude Code, Antigravity) for audits, scrapers and automation.
- Act as Product Owner for SEO, analytics & tracking: feature definition, experiments, KPIs, prioritisation.
Head of SEO / ASO & Project Leader
Dec. 2020 - April 2022- Led SEO/ASO strategy for national and international accounts.
- Managed teams and end-to-end processes, including technical reviews and roadmap planning.
- Designed measurement frameworks and 360° reporting systems for multiple clients.
Head of SEO
Jan. 2013 - Dec. 2020- Managed a team of 20+ SEO consultants.
- Oversaw 50+ active accounts with a strong technical and growth-oriented approach.
- Built reporting systems based on micro-objectives aligned with business KPIs.
SEO Consultant
Jan. 2011 - Dec. 2012- Performed on-page and off-page SEO audits.
- Conducted technical SEO audits (log analysis, rendering, indexation, WPO, etc.).
- Executed keyword research and content audits.
- Managed backlink acquisition campaigns.
Academic Director SEO
Jan. 2018 - Dec. 2022- Managed and developed the full course program.
- Oversaw and coordinated the teaching staff.
- Delivered part of the training modules.
- Managed student progress and academic needs.
- Advised instructors and supported curriculum development.
- Supervised and guided the master's final project.
Education & Certifications
Web3 Talents Program
Generative AI Applied to Digital Transformation
Master’s in SEO/SEM
Master’s in Project Management
Chemical Engineering
Languages
Committed to continuous learning and staying ahead of the curve in digital trends, from Web3 protocols to the latest in Generative AI.
Let's Talk!
If you’d like to connect or say hello, don’t hesitate to drop me a message.